Our Story
“We Don’t Just Do the Work—We Help Grow Your Vision.”
We believe your CPA firm should be a strategic advantage—not just a necessary expense.
We don’t just crunch numbers.
- We fuel growth.
- Reduce taxes.
- Deliver clarity.
And we do it with strategy, heart, and straight talk.
Our Mission
The core of why we exist.
To help entrepreneurial business owners thrive by reducing taxes, increasing profits, and gaining financial clarity—through strategic, AI-powered accounting, tax, and CFO solutions.
Our Vision
Where we’re going together.
To be the most trusted CPA firm in the U.S. for businesses up to $25M in revenue—recognized for innovation, measurable results, and a people-first client experience.
The Straight Talk Difference
We’re not your typical CPA firm. We’re vision-driven. Future-focused. Rooted in results.
Our clients don’t just get tax filings or financial statements. They get:
- Strategic tax savings
- Stronger profit margins
- Clear, actionable financial insights
A team that understands both the numbers and the dream
What powers these outcomes? The Straight Talk Trifecta™:
1. Real-Time Financial Data
See exactly where you stand—at any moment. Make smarter decisions, faster.
2. Forward-Looking Advice
We don’t just report history—we help you design the future. Reduce taxes. Boost profits. Grow intentionally.
3. Strategic Tax Planning
Keep more of what you earn through proactive, customized strategies—not reactive scrambling.
At the center of it all? Total Client Focus.
Clear communication. Fast turnaround. Straight answers—no jargon, no guessing.
Most firms deliver one piece. Straight Talk CPAs delivers the full system—designed around you.
Why I Started This Firm
I came to the U.S. from Kenya for college—thanks to the hard work of my father, a small business owner who built a company that sent his four sons to school in America.
That experience taught me the power of small business—and the impact it can have on a family’s future.
After earning my CPA and serving as a CFO in New York City, I saw a pattern: most accounting firms were reactive, outdated, and out of touch with what business owners actually need.
I’ll never forget meeting a client who was overwhelmed and flying blind financially.
They didn’t just need a tax return—they needed clarity, strategy, and a partner who truly understood them.
That was my moment. I thought: “This industry needs to change. And I’m going to build the firm that does it.”
That’s why I started Straight Talk CPAs—to bring clarity, responsiveness, and real partnership to the accounting world.
Today, we help entrepreneurs grow their businesses with confidence, strategy, and straight talk that gets results.
Salim Omar, CPA
Who We Help
We specialize in serving growth-minded business owners generating up to $25M in annual revenue—especially those who:
- Are paying more than they should in taxes
- Want better financial visibility and planning
- Want a firm that provides strategy, not just spreadsheets
How We Work
We use AI-powered systems, proactive communication, and customized service packages to solve the real-world problems entrepreneurs face every day:
- Overpaying in taxes
- Low profits or weak cash flow
- Delayed or unclear financials
- Accountants who don’t “get” them
We don’t bill by the hour—we deliver outcomes that drive results.
What We Believe: Our Core Values
Kindness is Our Baseline
"We lead with respect, humility, and gratitude."
Own It. Learn Fast. Grow Forward.
"We take responsibility and stay sharp."
Think Like an Owner
"We act in the long-term best interest of the firm and our clients."
Clients First, Always
"We show up, communicate clearly, and deliver with care."
We > Me
"We support each other, share wins, and elevate the team."
Be Bold with Tech
"We embrace smart tools and systems to work better."
Simplify Everything
"We remove the clutter so clients get clarity."
Our team lives these values every day—in every client conversation, every strategy session, and every solution we deliver.
Meet the People Behind the Vision
We’re a remote-first, globally distributed team of 20+ smart, humble professionals. We care deeply about our clients, our team, and the work we do together.
Ready to Work with a CPA Firm That Gets It?
Let’s talk about your business goals, your tax strategy, and how to grow with clarity.
