CPAs Who Understand Coaching Businesses

Running a coaching practice is rewarding—but let’s be real, it’s not as simple as it sounds. You’re crafting personalized programs, serving multiple clients, managing marketing, and trying to grow your business. On top of that, tracking revenue, handling payroll, and planning for taxes can get overwhelming over time.


That’s where Straight Talk CPAs make the difference. From life and business coaches to fitness and executive programs, we turn numbers into clarity—so your finances fuel growth, not stress.

Accounting Services for Coaches

Common Money Challenges for Coaches

Tracking Revenue Accurately

Multiple programs, recurring subscriptions, packages, and session bundles can make it hard to see exactly where money is coming from—and going.

Managing Cash Flow Between Programs

Seasonal spikes, refunds, cancellations, and delayed payments can create unpredictable cash flow.

Costs Cutting into Profit

Marketing campaigns, software tools, venue rentals, and contractor payouts all affect margins if not tracked carefully.

Payroll & Taxes Are Tricky

Contractors, employees, and freelancers—all with different tax rules and schedules—can easily overwhelm coaching operations.

How We Actually Help

Unlike firms that file taxes and disappear, we stay on board to stabilize operations with accounting built specifically for coaches.


  • Save on taxes: Maximize deductions, track sales/use tax, and ensure compliance for all programs.

  • Smooth cash flow: Automate billing, invoicing, and seasonality planning so your revenue stays predictable.

  • Plan with clarity: Model pricing, program expansion, and staff costs before scaling your practice.

What Our Clients Say

Jordan – Executive Coach
"I used to lose sleep over cash flow and client payments. Now I see exactly where every dollar goes, and I can focus fully on growing my business."


Maya – Life Coach
"Managing billing, payroll, and subscriptions was overwhelming. Straight Talk CPAs automated everything—my finances are clear, organized, and stress-free."

Real Tools for Real Coaching Operations

Live dashboards: Track revenue, session bookings, and client payments instantly.

A dollar sign in a circle with two arrows around it.

Less manual work:  Automated invoicing, payroll, and contractor payouts.

Planning support:  Keep your finances predictable, even with seasonal changes, cancellations, and refunds.

Why Coaches Choose Straight Talk CPAs

  • Deep industry knowledge: From online programs to in-person sessions and recurring memberships.
  • Straight answers: No jargon—just practical, actionable financial guidance.
  • Durable growth: Smarter planning, tighter controls, and better visibility for your coaching business.


Let’s Simplify the Money Side of Your Coaching Practice


You focus on your clients—we’ll handle the finances.

  • Keep more of what you earn
  • Avoid cash flow surprises
  • Use accounting designed for coaching businesses


Book a free consultation—share your current challenges, and we’ll map out the next steps.

FAQs

  • Why do coaching businesses need specialized accounting?

    Yes—especially if growth is the goal. A little upfront guidance can prevent costly mistakes later on, like choosing the wrong structure or misclassifying a contractor.


  • How do you handle multi-program or subscription-based services?

    We consolidate financials across venues, events, and states. Our systems account for sales tax differences, multi-site payroll, touring settlements, and processor fees—so leadership sees the full picture without the chaos.

  • Can you integrate with my existing booking or payment systems?

    Nope. Whether it’s an online store, consulting, content creation, or something totally unique, the fundamentals are the same: structure, cash flow, compliance, and clarity.

  • Do you work with individual coaches or larger coaching organizations?

    No. We work with organizations of all sizes—from community theaters and sports facilities to multi-venue operators and national event producers. Our support scales with your business needs.

  • What’s the difference between bookkeeping and virtual CFO services?

    Bookkeeping tracks daily financial transactions, reconciles accounts, and ensures numbers are accurate.

    Virtual CFO services go beyond bookkeeping. We analyze data, provide strategic advice, model cash flow, plan for taxes, and help you make decisions that drive growth. Essentially, bookkeeping tells you what happened; a virtual CFO helps you plan what happens next.