Running a sports & fitness business feels amazing when clients hit their goals. But behind the smiles, you’re probably juggling cash flow swings, staff payroll, and unpredictable membership numbers. Add multiple locations or programs to the mix, and the stress only multiplies. Here’s the reality: you don’t need a full-time CFO to get control of your finances.


At Straight Talk CPAs, we offer Virtual CFO services built for gyms, studios, and athletic programs. We’ll help you keep revenue steady, strengthen margins, and plan for growth—so you can spend more time doing what you actually started the business for. Think of us as your financial coach—guiding you with insights, strategies, and accountability, the same way you guide your clients through training.

Virtual CFO Services for Sports & Fitness Businesses

Why a Virtual CFO Can Be a Total Game-Changer for Your Business

Okay, so your practice is all about helping people feel their best, right? But it's also a business. And to really thrive, it needs a bit of financial TLC. That's where we step in:

Smooth Out Cash Flow

Every gym owner knows the drill: January looks great, July not so much. We create cash flow strategies that cover payroll and rent, no matter the season.

Plan for Expansion

Adding new classes, opening another location, or moving online? Growth can be exciting—or dangerous—without the right roadmap. We help you plan it out step by step.

Maximize Profits

Some classes pack the room; others barely cover instructor costs. We dig into the numbers, so you know exactly where your profit really comes from.

What We Actually Do (Beyond Spreadsheets)

We're not about burying you in complicated spreadsheets. Our mission is to make managing your finances simple and effective, so you can get back to doing what you're amazing at.


  • Budgeting & Forecasting: Stay ahead of payroll, rent, and seasonal dips.

  • Tax & Compliance: Keep up with sales tax, payroll tax, and industry deductions—without paying a dollar more than needed.

  • Performance Tracking: Membership trends, attendance, margins, staff efficiency—translated into insights you can act on.

  • Funding & Investments: Advice on equipment, renovations, or staff expansion—without getting buried in debt.

  • Billing & Payments: Clean, automated systems so memberships and class fees don’t fall through the cracks.

Technology That Makes Your Life Easier

We're all about combining expert financial know-how with modern tech to give you a clear, real-time picture of your businesses' financial health.

A black and white icon of a computer monitor with a heartbeat on it.

Easy Financial Dashboards:  Track cash flow, revenue, and expenses at a glance.

A black and white icon of a clock and a dollar sign.

Automated Billing & Payroll:  Simplify recurring payments so your team and staff are always paid on time.

A line drawing of a graph with a dollar sign on it.

AI-Powered Forecasting:  Plan six months ahead with tools that project trends and financial outcomes.

Why Sports & Fitness Businesses Trust Straight Talk CPAs

  • We know the industry: Gyms, studios, sports programs—we’ve seen the financial challenges up close.

  • No cookie-cutter plans: Every business is different. Your strategy should be too.

  • We scale with you: Whether you’re starting small or expanding locations, we adapt to fit your stage of growth.


Take Control of Your Business Finances

You didn’t start your fitness business to spend hours stressing over numbers. Let us create a financial plan that keeps your business strong, stable, and profitable. Contact us today to get started!

FAQs

  • Do I really need a CFO for my fitness business?

    Well, yes you do but not full-time. A Virtual CFO gives you high-level guidance without the overhead of hiring in-house.


  • How can you help with seasonal revenue dips?

    We design cash flow strategies that balance out peak seasons with slower months so bills and payroll are always covered.


  • Can you guide me through expansion?

    Yes. Whether it’s a second location, online programs, or new classes, we map the financial impact before you make the move.


  • How do you handle taxes and compliance?

    We keep you aligned with payroll, sales, and industry-specific tax rules—and make sure you don’t overpay.


  • What metrics actually matter?

    Membership growth, attendance, profitability by program, staff costs, and cash flow. We track these and turn them into action steps.


Complete Solutions for Sports & Fitness Businesses